Swept Blog
Read Time: 6 mins
As the owner of a commercial cleaning company, you could likely recommend many different products, supplies, and pieces of equipment as "must-have's" for a successful cleaning business.
If you’re new to the business, and don’t yet have favorite tools, you’ve probably considered asking others what they would recommend for a given job.
The unfortunate truth is that what most janitorial business owners are lacking is a digital toolkit. An online arsenal, if you will.
Read Time: 3 mins
Since getting into the business of building tools and learning resources for janitorial customers, we’ve received a lot of question about marketing.
Do I need a website? Should I use Facebook ads? Where else can I advertise my cleaning company?
We answered many of these questions in the One Page Marketing Plan workshop video, which you can access here.
In this post we’ve outlined a few key tools that will help you implement what we go over in the workshop, or just get started on some of the most popular marketing projects that business owners tend to tackle.
Read Time: 4 mins
The janitorial Industry hasn't changed much in the last 10 years.
And while many would say this is a bad thing, it does create an opportunity for companies who are willing to try new things to stand out amongst the competition — both to clients and cleaners.
There are no doubt countless ways you could make your company stand out. You could mail potential customers outlandish gifts. Appoint a cat as your new CEO. Or hire someone to stand on a street corner, singing your praises in a chicken costume.
Read Time: 3 mins
If you’ve ever tried Googling “how to improve cleaner retention” or “how to market a cleaning company” you know how hard it is to find helpful information like this for the janitorial industry.
So when we switched from being a cleaning company like yours to a janitorial software company, we vowed to provide our customers with as many educational materials as possible.
Read Time: 4 mins
Winning new contracts is one of the toughest challenges commercial cleaning companies face.
It’s hard to know where to find new leads, how to stand out from the competition, and how to avoid competing on price.
It’s such a big issue that it’s even stopped owners who love our software from “putting a ring on it” so to speak...because investing in your business is scary if you don’t know when you’ll sign your next contract.
