For a ton of businesses, the phone is still a very important aspect of your customers buying process. This is very true for the Janitorial industry. A great deal of customers still pick up the phone to ask for a quote or proposal. When this happens, wouldn't it be great to know where these calls are coming from? Yellow pages? Your website? Maybe your business card?
It's as important to know what is working as is it what is not. Margins in cleaning industry are thin enough, you don't need to be spending your limited resources on tactics that don't work. The good news is that it's very simple to get started.
Sign up for Twilio. Twilio is a service designed to let customers leverage software that uses the internet to make phone calls and send texts. It's pay as you go, so setting up a test will cost only a few dollars a month. Companies like Uber, Nordstroms and Coca Cola use Twilio every day to connect with their customers.
Simply buy a number (local numbers are $1/month) and pick a source you want to track. Let's say for example you're interested in knowing if people are finding your phone number from visiting your website. Knowing how many do can help you understand if you need to invest into a website in the first place.
Use Ring.Ninja to setup your first trackable phone number. Ring Ninja lets you create private URLs you use with your Twilio account. Simply fill out the form by selecting the info you want to get. Enter the number you want to ring when someone calls and pick your options. Record the call, Send you an email, even send you a text. Simply check the boxes provided and click save. Now your first Ring.Ninja URL is ready. Copy the private link provided and you're ready to setup Twilio.
Take the Address (Ex: ring.ninja/627292hdskj) and cut and paste it into your new Twilio phone number and click Save.
That's it, you're ready to test your first number. Now simply call the the number and test to make sure you've set everything up correctly.
Place your new Twilio number on the website and wait for calls.
The same process can be applied to any advertising you want to track. All you'll need is a unique phone number for each source you want to track. Very valuable info for only a few dollars / month.
Good luck !