3 Common Social Media Mistakes That Will Make Your Janitorial Business Look Unprofessional

3 Common Social Media Mistakes That Will Make Your Janitorial Business Look Unprofessional

When it comes to using social media to promote your janitorial business, you may be thinking, “what’s to know?” It’s no different than using your own personal Facebook or Twitter account, right? Not so fast!

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Which Social Media Platforms Should You Use For Your Commercial Cleaning Business?

Which Social Media Platforms Should You Use For Your Commercial Cleaning Business?

If you’re looking to step up your social media game, this article will help you avoid wasting time on the wrong platforms.

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How to Grow A Cleaning Business [Podcast Interview]

How to Grow A Cleaning Business [Podcast Interview]

We’ve always been big fans of the Grow My Cleaning Company Podcast. I mean, where else can you find highly relevant interviews with likeminded janitorial business owners, hosted by a successful entrepreneur and janitorial industry expert, and learn hundreds if not thousands of lessons on growing your own cleaning company?

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6 Marketing Tools Every Janitorial Business Should Use

6 Marketing Tools Every Janitorial Business Should Use

Since getting into the business of building tools and learning resources for janitorial customers, we’ve received a lot of question about marketing. Do I need a website? Should I use Facebook ads? Where else can I advertise my cleaning company? We answered many of these questions in the One Page Marketing Plan workshop video, which you can access here. In this post we’ve outlined a few key tools that will help you implement what we go over in the workshop, or just get started on some of the most popular marketing projects that business owners tend to tackle.

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3 Ways Your Website is Costing You New Customers

3 Ways Your Website is Costing You New Customers

You’d probably agree that as a business owner in 2017, your company needs a website in order to be taken seriously in our digital world. But when was the last time you took a good long look at your website and thought critically about how it’s representing your company and answering your potential customer’s questions? The unfortunate truth is that many janitorial business owners have a website built just for the sake of having a website, and fail to use it to it’s full potential as a powerful marketing and sales tool.

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Should You Use Facebook Ads To Promote Your Janitorial Business?

Should You Use Facebook Ads To Promote Your Janitorial Business?

Whether you’ve already dabbled in online advertising or the whole idea intimidates the pants off you, you’ve probably asked yourself: Should I be advertising on Facebook? Unfortunately the answer isn’t an easy “yes” or “no”. It’s more like a complicated “Probably, but how you do it depends on a whole lot of factors such as what your goals are and who you are trying to reach.” Yikes. To help you sort through the many options and approaches to advertising on Facebook we’ve outlined the questions you should answer before you hand over your hard earned marketing dollars to Facebook.

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How to Know Which Marketing Efforts are Making Your Phone Ring

How to Know Which Marketing Efforts are Making Your Phone Ring

Have you ever hung up the phone after talking to a prospective client and thought “I wonder how they found out about us…”? When we were a cleaning company, we tried lots of different marketing tactics — even things like putting ads on pizza boxes. Because who doesn’t love pizza?! ? ? But when it came time to re-invest in that tactic, we knew to say “No way, Jose” to those pizza box ads, because they just weren’t working.

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