Most Effective Marketing Ideas for Your Janitorial Businesses
February 16, 2021
February 16, 2021
If the desire to grow your business exists, but the cash to pay a marketing consultant does not, you still have options. There are many free and cheap actions that you can take for marketing your janitorial business. Some take more time and know-how than others, but there are multiple ways to engage new clients and increase visibility.
When we chose the DIY route for marketing, one challenge is knowing the best approach. You need to select the best tools, those that don’t take much time to get started but are effective. Let’s go over a few of the cheapest yet most effective strategies for marketing your janitorial business. These ideas are quick and relatively easy to get rolling to begin the expansion process.
First, social media is a space in which every business needs a presence. For example, many potential clients use Facebook to find basic information about local businesses, such as contact information and address. (Seven out of 10 adults in the US have an active Facebook account.) Social media posts on Twitter or Instagram from satisfied customers can also help spread the word to others. Expanded social media can lead to a comprehensive marketing strategy full of analytics down the road, but keeping it basic is highly effective too.
Photos can tell the story of the high-quality cleaning that your company provides, and using digital images is essential. You don’t have to be a professional photographer to take shots of immaculately clean spaces, and social media or websites are the perfect outlets for posting them afterward. Don’t forget that many of your clients also have social media accounts. By tagging them or encouraging them to promote you, it is a great marketing win for both sides.
Another no-brainer in cost (it’s free) and impact (it’s high) is MyBusiness from Google. Once you have it set up, if future clients search for your janitorial company, they can find all your business information at the click of a button. Just like with social media, it is possible to dig into the analytics of who is searching for your business, but every business owner should at least set up a profile.
So far, we’ve looked at where you can start marketing your janitorial business, but not what to market. One piece of information that should be shared is the impact that your business has on its clients. Testimonials, like these, are fairly easy to record and can be done at a minimal cost. It is also possible to share a track record of successful inspection reports from clients (with their permission) to demonstrate the high quality of work that is being performed day in and day out.
Another easy strategy that is often overlooked is to advertise for both employees and clients at the same time. Cleaners who have a good track record and know how easy it is to work for you can share their stories when you hire new cleaners. This can spread beyond employees, though. A bonus referral program can be a great win-win for everyone. You obtain new clients, and the cleaner can earn extra cash by bragging about your business.
Finally, there are several “getting your foot in the door” marketing tools that don’t take much work. Providing coupons or a free trial cleaning lowers the risk for the client. You can show the high quality of your work, and they don’t have to invest much in exploring your janitorial company as an option.
All these marketing ideas for janitorial businesses do require time and planning to get off the ground. However, each one has a proven track record of not only landing new clients but also retaining them.
Marketing in general requires a consistently high-quality product. Without a great track record, your company creating social media posts, photos, and coupons won’t amount to anything. But since you do have an excellent janitorial company and a history of success, you can make the most of easy and affordable tools for scaling growth and expanding your business.
Swept’s janitorial software helps janitorial company owners build trust with clients and get ahead of the competition by giving them the tools they need to spend more time managing their business and less time working in it.
To see how Swept can help your janitorial company grow, schedule a free demo with one of our experts today!