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May 18, 2016
Whether you’ve already dabbled in online advertising or the whole idea intimidates the pants off you, you’ve probably asked yourself: “Should I be advertising on Facebook?“ Unfortunately the answer isn’t an easy “yes” or “no”. It’s more like a complicated “Probably, but how you do it depends on a whole lot of factors such as what your goals are and who you are trying to reach.” Yikes. To help you sort through the many options and approaches to advertising on Facebook we’ve outlined the questions you should answer before you hand over your hard earned marketing dollars to Facebook.
May 9, 2016
Turnover happens. Every business that relies on staff to deliver their service or product understands the vast amount of time, energy and money wasted when a member of your team leaves. Turnover is specifically costly in the janitorial Industry. Olan Hyde, Director of Operations at Office Pride, estimates that losing a cleaner costs his franchisees approximately $2,000, all costs considered (advertising, screening, interviewing, training, etc.) $2,000 lost on ONE cleaner!
April 16, 2016
Have you ever hung up the phone after talking to a prospective client and thought “I wonder how they found out about us…”? When we were a cleaning company, we tried lots of different marketing tactics — even things like putting ads on pizza boxes. Because who doesn’t love pizza?! ? ? But when it came time to re-invest in that tactic, we knew to say “No way, Jose” to those pizza box ads, because they just weren’t working.
April 8, 2016
When we started Clean Simple years ago, we set out to be a new type of cleaning company. We believed that there was an opportunity to leverage technology not only to improve our customer’s experience, but also to improve the experiences of the cleaners that chose to work with us.
April 6, 2016
Whether you realize it or not, your customers and your workforce are changing. These days, the decision makers at the businesses that hire you have grown up in the digital age. They don’t remember a world without modern internet. They learned to type before they could cursive write. Millennials. Roughly defined as the group of people who “reached adulthood in the early 21st century,” they are highly connected and are used to having an abundance of information at their fingertips.
March 31, 2016
Do you post jobs online when hiring new cleaners? If you answered yes (which you should have,) then you know how it feels to be faced with hundreds of job applications piling up in your inbox. The worst part, most of the applicants do not meet the basic criteria for you to hire them. My business partner (Matt) created a solution for this and basically saved my sanity; so we decided to build a public, free tool to allow other janitorial companies to benefit.
February 22, 2016
When I was running our commercial cleaning company I was always stressed. Sometimes I felt like I was drowning. I couldn’t come up for air because there were so many things within the business that needed my attention. From what I hear from the industry today, many of you are experiencing the same thing.