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October 6, 2017
You’ve got the business name. The website. The supplies. Now all you need is… customers. If generating leads for your commercial cleaning business is your toughest challenge right now, this post if for you.
August 4, 2017
As the owner of a commercial cleaning company, you could likely recommend many different products, supplies, and pieces of equipment as “must-have’s” for a successful cleaning business. If you’re new to the business, and don’t yet have favorite tools, you’ve probably considered asking others what they would recommend for a given job. The unfortunate truth is that what most janitorial business owners are lacking is a digital toolkit. An online arsenal, if you will.
August 3, 2017
Since getting into the business of building tools and learning resources for janitorial customers, we’ve received a lot of question about marketing. Do I need a website? Should I use Facebook ads? Where else can I advertise my cleaning company? We answered many of these questions in the One Page Marketing Plan workshop video, which you can access here. In this post we’ve outlined a few key tools that will help you implement what we go over in the workshop, or just get started on some of the most popular marketing projects that business owners tend to tackle.
August 2, 2017
The janitorial Industry hasn’t changed much in the last 10 years. And while many would say this is a bad thing, it does create an opportunity for companies who are willing to try new things to stand out amongst the competition – both to clients and cleaners. There are no doubt countless ways you could make your company stand out. You could mail potential customers outlandish gifts. Appoint a cat as your new CEO. Or hire someone to stand on a street corner, singing your praises in a chicken costume.
July 14, 2017
If you’ve ever tried Googling “how to improve cleaner retention” or “how to market a cleaning company” you know how hard it is to find helpful information like this for the janitorial industry. So when we switched from being a cleaning company like yours to a janitorial software company, we vowed to provide our customers with as many educational materials as possible.
July 4, 2017
Winning new contracts is one of the toughest challenges commercial cleaning companies face. It’s hard to know where to find new leads, how to stand out from the competition, and how to avoid competing on price. It’s such a big issue that it’s even stopped owners who love our software from “putting a ring on it” so to speak…because investing in your business is scary if you don’t know when you’ll sign your next contract.
June 15, 2017
The quote is complete and the keys to their office are in my hand… yet when I walked in the door the first thing the office manager said was “We are getting a few other quotes this week.” In 2014, when I started using technology in my commercial cleaning business, this was the norm. In fact, it happened enough times that I had to step back and assess (and now share) what was going on. In this article I outline how I maintained a close rate of 80% of the contracts I bid on – without competing on price.
April 27, 2017
If you’re managing a small to medium size commercial cleaning company, you’re likely juggling a variety of tasks on a daily basis, and responding to RFPs, phone calls, and website inquiries are just a few of them. And while these tasks are crucial to your company’s success and growth, they are also time-consuming and in some cases, resource-intensive. That’s why it’s important to prioritize the leads that are most likely to result in a signed contract, and beyond that, the ones that will become your best long-term customers.