Marketing

You’ve got the business name. The website. The supplies. Now all you need is… customers. If generating leads for your commercial cleaning business is your toughest challenge right now, this post if for you.

Since getting into the business of building tools and learning resources for janitorial customers, we’ve received a lot of question about marketing. Do I need a website? Should I use Facebook ads? Where else can I advertise my cleaning company? We answered many of these questions in the One Page Marketing Plan workshop video, which you can access here. In this post we’ve outlined a few key tools that will help you implement what we go over in the workshop, or just get started on some of the most popular marketing projects that business owners tend to tackle.

You’d probably agree that as a business owner in 2017, your company needs a website in order to be taken seriously in our digital world. But when was the last time you took a good long look at your website and thought critically about how it’s representing your company and answering your potential customer’s questions? The unfortunate truth is that many janitorial business owners have a website built just for the sake of having a website, and fail to use it to it’s full potential as a powerful marketing and sales tool.

Whether you’ve already dabbled in online advertising or the whole idea intimidates the pants off you, you’ve probably asked yourself: “Should I be advertising on Facebook?“ Unfortunately the answer isn’t an easy “yes” or “no”. It’s more like a complicated “Probably, but how you do it depends on a whole lot of factors such as what your goals are and who you are trying to reach.” Yikes. To help you sort through the many options and approaches to advertising on Facebook we’ve outlined the questions you should answer before you hand over your hard earned marketing dollars to Facebook.

Have you ever hung up the phone after talking to a prospective client and thought “I wonder how they found out about us…”? When we were a cleaning company, we tried lots of different marketing tactics — even things like putting ads on pizza boxes. Because who doesn’t love pizza?! ? ? But when it came time to re-invest in that tactic, we knew to say “No way, Jose” to those pizza box ads, because they just weren’t working.

Whether you realize it or not, your customers and your workforce are changing. These days, the decision makers at the businesses that hire you have grown up in the digital age. They don’t remember a world without modern internet. They learned to type before they could cursive write. Millennials. Roughly defined as the group of people who “reached adulthood in the early 21st century,” they are highly connected and are used to having an abundance of information at their fingertips.