Sales and Bidding
April 16, 2016
Have you ever hung up the phone after talking to a prospective client and thought “I wonder how they found out about us…”? When we were a cleaning company, we tried lots of different marketing tactics — even things like putting ads on pizza boxes. Because who doesn’t love pizza?! ? ? But when it came time to re-invest in that tactic, we knew to say “No way, Jose” to those pizza box ads, because they just weren’t working.
April 6, 2016
Whether you realize it or not, your customers and your workforce are changing. These days, the decision makers at the businesses that hire you have grown up in the digital age. They don’t remember a world without modern internet. They learned to type before they could cursive write. Millennials. Roughly defined as the group of people who “reached adulthood in the early 21st century,” they are highly connected and are used to having an abundance of information at their fingertips.